Business information and analytic journal devoted to gifts and souvenirs. The journal is aimed to guide the specialists of gifts branch and adjacent segments (household goods, interior items, toys, decor, accessories, textile) and ensures the flexible mechanism to exchange business information for the market players. It is mailed to the magazine subscribers or sent electronically or distributed at the specialized exhibitions. Geography of distribution is Russia. The subscription is free. The journal is issued quarterly in A4 format.