Business information and analytic magazine devoted to gifts and souvenirs. The magazine is aimed to guide the specialists of gifts branch and adjacent segments (household goods, interior items, decor, toys, accessories, textile) and ensures the flexible mechanism to exchange business information for the market players. It is mailed to the magazine subscribers or sent electronically or distributed at the specialized exhibitions. Geography of distribution is Russia. The subscription is free. The magazine is issued quarterly in A4 format.