International Association of Promotional Products is the promotional products industry's international not-for-profit trade association www.iapp.ru. IAPP supports the growth and professionalism of promotional suppliers, and contends to educate and reinforce to the end buyer and the industry as a whole. — The “Professional” magazine for promotional companies. www.profi.iapp.ru, — The “Leader” magazine for end-users. www.leader.iapp.ru, — The annual IAPP Award for Russian producers of business-souvenir production http://iapp. ru/news. php?extend.2293.17 — Weekly email updates http://www. iapp. ru/mailings/143/example1251_143.html — Affiliate programs for participation in Russian exhibitions and for visits of foreign exhibitions.